BBA with AI Event Management
Course Details
The 3-Year BBA with AI (Event Management) program combines core business administration training with cutting-edge Artificial Intelligence tools tailored for the events industry. Students gain foundational management knowledge- finance, marketing, operations, HR-while also mastering AI-based event planning, logistics, customer insights, and automation technologies. With real-world case studies, live event simulations, and internships, the course readies students for roles in corporate events, weddings, conferences, exhibitions, entertainment, and experiential marketing. Graduates are positioned as tech-enabled event strategists and managers capable of leading in today’s data-driven event landscape.
What you'll learn
- Fundamentals of Business Management
- Financial Accounting
- Principles of Marketing
- Logistics & Budgeting
- AI Analytics
- Event Automation
- Sponsorship Acquisition
- Digital Marketing
- HR Management
- Risk Management
- Strategic Event Design & Production
- Internship
Career opportunity
- Event Manager
- Event Manager
- Wedding & Social Event Planner
- Sports & Cultural Event Executive
- Sponsorship & Brand Activation Executive
- Event Marketing & Promotions Executive
- Vendor & Logistics Manager
- Public Relations (PR) Executive
- Event Sales & Business Development Executive
- Wedding & Social Event Planner
Course structure
Year 1 – Core Business & Event Fundamentals
Students cover management principles, financial accounting, business communication, economics, and introductory event management concepts.
Year 2-Event Operations & AI Tools
Focus on event logistics, vendor management, sponsorship, budgeting, consumer behavior, and applying AI for analytics, registration automation, and customer engagement.
Year 3-Strategic Events & Internship
Concentrates on large-scale event planning, digital event marketing, risk management, leadership, and includes a live event project / internship in association with event companies or corporate clients.
Course Info
- Course Duration : 3 Year/ Month
- Eligibility : 12 th Pass
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