MBA with AI-Event Management
Course Details
The 2-Year MBA with AI (Event Management) is a postgraduate program that fuses core business administration skills with advanced AI-driven technologies, specifically designed for the events sector. This course equips students to plan, organize, and manage a wide range of events-corporate conferences, weddings, exhibitions, entertainment shows, and more -using data-based decision-making, automation, and predictive analytics. Along with leadership and strategic planning, the program offers hands-on exposure through case studies, event labs, and internships to prepare graduates for dynamic roles in the global event industry.
What you'll learn
- Business Management
- Project Management for Events
- Financial Planning
- Marketing & Sponsorship Acquisition
- AI-based Demand Forecasting
- CRM & Guest Engagement
- Risk Management
- Vendor Management & Logistics
- Experiential Event Design
- CRM in Events
- Digital & Virtual Event Strategies
- Capstone
Career opportunity
- Bachelor’s degree in any discipline from a recognized university
- Proficiency in English (both written and verbal)
- Interest in event planning, business, and emerging technologies
- Analytical mindset and willingness to work on data-driven projects
- Readiness to complete a major project or internship
Course structure
Year 1
• Students build a strong foundation in business management covering topics such as Organizational Behavior, Managerial Economics, Accounting, Principles of Management, and Quantitative Techniques
• They also explore electives like Global Business Environment or Business Law & Governance.Year 2
• Focuses on event-specific and AI-enabled modules: Event Concepts & Designing, Budgeting & Costing, Event Laws & Licenses, Logistics & Risk Management, Cross-Cultural Events, and Customer Relationships.
• Includes a Project Work (Final Submission) integrating AI analytics and event management strategy.
Course Info
- Course Duration : 2 Year/ Month
- Eligibility : Graduation from any discipline.
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