BBA with AI in Retail Management
Course Details
The 3-Year BBA with Retail Management program at BIM is designed to build strong managerial and operational skills for the fast-growing retail sector. Students learn the fundamentals of business administration along with specialized retail concepts such as merchandising, supply chain, store operations, customer experience, sales strategies, and digital retailing. The course integrates modern retail technologies, consumer analytics, and industry-based learning to prepare students for careers in supermarkets, luxury brands, e-commerce companies, malls, fashion retail, FMCG, and retail startups. With practical training, case studies, and internships, the program develops confident and job-ready retail professionals.
What you'll learn
- Pinciples of Management & Business Administration
- Retail Operations & Store Management
- Merchandising, Visual Display & Product Planning
- Supply Chain & Inventory Control
- Consumer Behavior & Customer Experience Management
- Retail Marketing, Branding & Advertising
- Digital Retailing & E-Commerce Management
- Retail Analytics & Sales Forecasting
- Business Communication & Professional Skills
- Financial Accounting & Retail Pricing Strategies
- HR Management & Team Leadership
- Internship / Live Retail Projects
Career opportunity
- Retail Manager
- Store Operations Manager
- E-Commerce Executive
- Retail Data Analyst
- Supply Chain & Inventory Analyst
- Digital Marketing Executive (Retail)
- CRM & Loyalty Program Manager
- Product Manager (Retail Technology)
- Sales & Marketing Executive
- Retail Consultant
- Operations Analyst
Course structure
Year 1 – Business & Retail Foundations
Students learn basics of management, economics, accounting, communication, and an introduction to the retail industry and store operations.
Year 2 – Retail Operations & Marketing
Focus on merchandising, supply chain, retail branding, visual merchandising, consumer behavior, and retail technology systems.
Year 3 – Retail Strategy & Internship
Covers retail analytics, e-commerce management, sales strategies, leadership, entrepreneurship, and includes a final internship or project in leading retail companies.

Course Info
- Course Duration : 3 Year/ Month
- Eligibility : 12th pass (any stream)

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