BBA with AI-Sales & Marketing Management

Course Details

The 3-Year BBA with AI (Sales & Marketing Management) program integrates core business administration knowledge with artificial intelligence tools tailored to the sales and marketing domain. Students learn management fundamentals, consumer analytics, digital marketing, sales strategy, and automation technologies. The curriculum emphasizes data-driven decision-making, predictive modelling, CRM automation, and AI-enhanced customer engagement. With practical projects, case studies, and internships, graduates are prepared to lead in tech-enabled marketing teams, sales organizations, startups, retail firms, and corporate strategy roles.

What you'll learn

Principles of Management

Financial Accounting

Consumer Behavior

Sales Management,

Digital Marketing

AI-Driven Analytic

CRM Automation

E-Commerce

Business Communication

Strategic Sales Planning

Internship / Project

Career opportunity

Marketing Executive

Digital Marketing Executive

Business Development Executive

Customer Relationship Manager (CRM)

Market Research Analyst

Performance Marketing Executive

Performance Marketing Executive

Key Account Manager

Growth Marketing Manager

Entrepreneur / Startup Founder

Course structure

Year 1 – Business Fundamentals & Marketing Basics:
Covers management principles, marketing fundamentals, accounting, business communication, and an introduction to AI in business.
Year 2 – Sales, Marketing Operations & AI Analytics:
Focuses on sales management, consumer insight, digital marketing, AI for customer segmentation, automation, and predictive sales strategies.
Year 3 – Strategy, Leadership & Internship:
Emphasizes strategic marketing, revenue forecast modelling, AI-driven CRM, business ethics, and includes a live internship or capstone project.

Course Info

Course Duration : 3 Year/ Month
Eligibility : 121 th Pass

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BBA with AI-Sales & Marketing Management

Course Details

What you'll learn

Career opportunity

Course structure

Year 1 – Business Fundamentals & Marketing Basics:

Year 2 – Sales, Marketing Operations & AI Analytics:

Year 3 – Strategy, Leadership & Internship:

Course Info

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